About Us

Welcome to Sierra Spirit Co

Founded by Jeremy Briese, born and raised in Mariposa County — the home of Yosemite.

I'm blessed to be Southern Sierra Miwuk, the Indigenous people of Yosemite. Growing up in a mixed culture — both modern and traditional — has sharpened our focus on what matters most: embrace, community, family, laughter, love, and enjoying the world around us through nature.

Our connection to this land runs deep. Life has a way of testing us, but it also reminds us of what truly matters. Nature has the power to reset us, ground us, and bring peace to our mind, body, and spirit through all of God's creation.

Sierra Spirit Co is more than apparel—it's a movement.

Every logo tells a story. Every logo ignites a memory.
A reminder to embrace:

• Yosemite
• Miwuk culture
• Nature & Yoga grounding

Be part of Sierra Spirit Co.
Wear the apparel to represent your love for all three.
Share your memories — wear the brand to relive them and spark that experience in others.

Let the spirit guide you.
Sierra Spirit Co